![]() Here are the pros of using coupon codes: Attract new customers and increase revenueĬonsumers are naturally pessimistic and distrust brands before purchasing from them. They’re also an excellent way for brands to engage new audiences, re-engage stagnant customer groups, and create a spike in sales. Let’s start with the positive side of things – the pros.Īs I mentioned in the introduction, coupon codes are extremely popular with consumers, especially in the eCommerce industry. I put together this article to help you weigh up the pros and cons of coupon codes and make an informed decision about whether they are right for you. While coupon codes are desirable from a consumer’s perspective, there are numerous downfalls to this marketing tactic that can have an ill effect on your brand. So, yes, in short, coupon codes are an effective marketing tactic… ![]() 80% of consumers are more likely to shop from a new brand if it provides a discount coupon, and that number jumps to 89% for millennials.
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